The proposed acquisition of Mailchimp for about $12 billion in cash and equity supports Intuit’s purpose of empowering prosperity throughout the world, as well as its aim to become an AI-driven expert platform.
“By working together, Mailchimp and QuickBooks will assist small and mid-market businesses overcome the most significant hurdles to growth, client acquisition, and retention,” said Sasan Goodarzi, CEO of Intuit.