Mailchimp

Intuit is Aquiring Mailchimp

Sold On: Other
Reported On: October 7, 2021
By: Sathwik Prabhu
Intuit has decided to buy Mailchimp, a world-class customer interaction and marketing platform for developing small and mid-market enterprises.

Issue Reported: 

Company was Acquired

What went Wrong ?

The proposed acquisition of Mailchimp for about $12 billion in cash and equity supports Intuit’s purpose of empowering prosperity throughout the world, as well as its aim to become an AI-driven expert platform.

“By working together, Mailchimp and QuickBooks will assist small and mid-market businesses overcome the most significant hurdles to growth, client acquisition, and retention,” said Sasan Goodarzi, CEO of Intuit.

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