Magento

Review Date

15-03-2021

Author

Adobe

Release date

March 2008

Marketplace

Pricing options

Free Open-source, On Demand Pricing

Ease of use

Advanced

Type

Enterprise Software

Support type

Help center

Payment Options

Master Card, Paypal, Stripe, Visa Card

Magneto is an Open Source script backed by Adobe, mostly used by companies with big budgets and needs for a lot of customizations. Magento requires a steep learning curve and requires a strong knowledge of web technologies for customizations and maintenance.

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Overview

Magento is one of the eCommerce industry’s most preferred store-building systems. it an excellent system for merchants who have the resources to best execute advanced modern technology.

Magento is completely open-source and free to download if you are thinking of self-hosting your site. Magento was acquired by Adobe in 2018 and Presently it powers over 300,000 online stores globally.

magento admin view
Magento Admin Area

Magento gained popularity due to easy to use interface and scalability, and anyone with basic tech knowledge can most definitely handle it.

According to a report by Alexa, 20% of the eCommerce stores are powered by Magento.

Page Builder

East to use modern page builder with drag-and-drop widgets to quickly create and launch new content and design front end of your site without the need for developer support.

magento page builder1
Magento page builder

Integrated B2B and B2C support

Easily incorporate with your existing back-end systems, to serve B2C as well as B2B clients in from one single system. Appoint personalized catalogs and price lists to boost sales with fast and convenient purchasing alternatives.

magento b2b support
Magento b2b support

eCommerce Features

Magento has one of the most extensive feature checklists you will certainly ever before locate in terms of eCommerce software application. It’s the specific factor why the prices are so high as well as why all the Magento customers are large corporations.

Marketing Tools

Whatever from marketing to client segmentation, Magento gets you covered. These feature comes also with open-source script , so you can work on SEO, sitemaps, Google Content APIs and also search engine friendly URLs.

Other popular marketing tools include conversion tools like coupons, product bundles, upselling and also e-newsletter administration. The checklist is really endless when it comes to marketing attributes, and is really user friendly.

Sales Features

Magento comes with one-page checkout that helps users, make purchases quick as well as straightforward.

Notable feature
Personalized checkout
Create a check out to match your version of Magento or website design.

Visitor checkout attract customers that don’t desire to enroll in eCommerce web sites.
All other necessary features required for an eCommerce store are included such as Order tracking to track verified orders on your site and Tax & shipping estimates to be clear regarding prices from the first day.

SEO Tools

Magento comes with a strong integration with Google analytics. Integrated reporting , tax obligation, and abandoned cart recovery are built in.

Some important features include

  • XML Site mapping for better SERP crawling.
  • Customizable URLs to revise and tweak for user-friendly SEO.
  • Meta info: Include data for each and every page of your ecommerce organization

Pricing Details

Recently Adobe changed the pricing structure to on-demand custom Pricing based on annual Gross Merchandise Value

pricing magento
Magento Pricing

Check out full Pricing Details

Pro’s and Con’s

Pros
  • Free and Open source
  • User friendly system
  • Excellent Admin area for shop Management
  • Large Global community
  • Flexible design customization
  • Good support for 3rd part plugins
Cons
  • Require some coding knowledge to get started with
  • Support is limited
  • Some features require developer support
  • Very difficult to recover a broken site.

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Final Verdict

If your store has a large number of products and has lots of variants, categories, and options, Magento is the right one for you. It is feature-rich and comes with all eCommerce features required for an online store. It’s not so easy to manage a site build on Magento if you are not familiar with web development.

Although Magento is one of the best open-source eCommerce scripts, There are some things that are missing out from Magento’s open-source project.

Overall Magento is a powerful script, if you’re prepared to cross the steep initial learning curve, Magento is the right software solution you’ve been looking for.

Videos: Magento

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