Mailpoet: Best WordPress Plugin to Automate Your Email Marketing


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Review Date

March 2023



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Own Site

Free Version

Available on

Initial Release


Other Products


Active Installations

100k + Ratings


Free Extensions

5+ Free Addons

Premium Extensions

1 Pro Addon

Pricing Options


Past LTD


Money Back Guarantee


Support System

Support Ticket

Site Usage

50+ Sites,Unlimited Sites





Affiliate Program


Mailpoet is a powerful tool designed specifically for automating your email campaigns. It allows you to create sequences of emails automatically triggered by events such as when someone subscribes or unsubscribes from your list, sends their first message, makes a purchase, etc.

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It's very easy and simple to use, just install MailPoet on your site and start sending email campaigns!
Ease of Use

What are Email Marketing Plugins?

Email marketing is all about building relationships with people who have opted into receiving emails from you.

The problem is that most businesses don’t have time to create personalized emails manually. That’s where email marketing software comes in handy.

email marketing
Mailpoet: Best Wordpress Plugin To Automate Your Email Marketing 1

There are a variety of tools that allows you to send an email campaign, create landing pages, and newsletters.

Mailpoet has a simple to use interface. It’s easy to create and customize email campaigns. You can send an email or create a series of emails to your subscribers.

Mailpoet: An overview

Mailpoet is a wordpress plugin that allows you to send a personalized email with your own content. It is very easy and fast to use, just install the plugin on your site and start sending emails!

You can also customize it by adding new fields or changing existing ones. The plugin has an intuitive interface which makes it simple for anyone to get started right away.

mailpoet email marketing for wordpress
Mailpoet Email Marketing

Why Use Mailpoet?

Here are some core features that make MailPoet stand out among its competitors.

One of my favorite aspects of MailPoet is how much flexibility they give their clients when it comes to subscriber limits.

No Email Limits

There’s nothing more frustrating than having a large list but being unable to reach them because of monthly email limits.

MailPoet only counts the total number of unique subscriber, it allows you to run multiple campaigns without worrying about monthly email limits. 

Everything on WordPress Dashboard

One of my favorite aspects of this Mailpoet is how easy it makes managing your email campaigns. With MailPoet, you don’t have to log into any separate dashboard. Instead, you manage emails, list of subscribers, and all the configuration right inside dashboard.

mailpoet dashboard
Mailpoet Dashboard

Visual Email Editor

With MailPoet, you don’t have to worry about formatting issues when you design your emails because all of our templates come fully formatted. Design your emails with MailPoet’s drag and drop editor with no HTML required.

mailpoet editor
Mailpoet Editor

Multiple Sending Options

Mailpoet has built-in service for sending your emails. Signup to mailpoet account and activate the service using a key. Mailpoet handle everything else including scheduling, delivery confirmation, tracking statistics, unsubscribes, bounces, complaints, etc.

mailpoet sending methods
Mailpoet Sending Methods

Woocommerce Integration

Not so surprisingly, MailPoet integrates seamlessly with WooCommerce as well. The plugin’s features are more or less the same when it comes to WooCommerce, only that it adapts to the store’s requirements better.

MailPoet enables you to target customers at every stage of their journey, from creating their account on your store to check out.

mailpoet for woocommerce
Mailpoet For Woocommerce

You can even automate the signup form to appear on your WooCommerce checkout page to encourage customers to register for your newsletters to receive product updates.

All new subscribers will be added to your WooCommerce customer list by default, allowing you to segment and create targeted-email campaigns later. WooCommerce emails

Thank You Emails

Thank your customers about their first order on your website. This notification helps you retain loyal customers who may become repeat buyers.

You can also use this feature to notify existing customers to let them know how much time has passed since their last visit.

Abandoned Cart Email Notifications

If someone leaves his/her shopping cart on your website then he/she may be interested in buying something else.

You can use this Mailpoet to send an email notification when a user leaves their cart unattended or uncheckout from your site. This is very useful because many people don’t check out and just abandon their carts without even leaving any feedback.

How to Use mailpoet

It is very simple and intuitive to set up Mailpoet. The first thing we need to do is install and Activate the plugin on our site.

You can also get started with their email marketing software by signing up on their website.

Types of Email Campaigns

Email campaigns are not all created equal; some work better than others. We will discuss what are different types of emails that is most effective to build relationships with customers and prospects, so you can nurture them into becoming loyal brand advocates.

Welcome Emails

Put an signup form on your landing page so that people can optin. Setup a series of emails are sent when someone signs up for your website, and follow it at regular times.

Email Newsletters

They simply show new posts and updates without requiring anything else. It allows you to create and manage your own custom-made e-newsletters with ease. Using it’s drag & drop editor, creating beautiful newsletter templates very simple.


This type of email sends messages based on events. So, say you sell shoes online. Then, you could create a promotion where every person who buys a pair gets a discount, special promotions, or exclusive deals.

Mailpoet Pricing

There are very affordable plans from MailPoet. Until you reach 1,000 subscribers, it’s free. You will be able to access almost all of the features that paid customers have.

Free Plan excludes some features such as advanced analytics and expert support.

Premium plans are of two types. Each of them are explain as follows,

Pricing for Premuim with Sending Service

Plans start from 15€ per month for 1250 subscribers, and goes upto 350€ per month.

mailpoet pricing with sending service
Mailpoet Pricing With Sending Service

With this plan, you get unlimited email Subscribers with MailPoet Sending Service Included and all the features of Mailpoet premium, that includes:

  • Forms to capture subscriber emails
  • Newsletter Templates
  • Automated Email notifications for your blog posts
  • Automatic Welcome Emails
  • All Woocommerce features
  • Advanced Analytics
  • Get expert help fast from our friendly support team with paid Premium

Pricing for Premuim Only

If you decide you use an external tool for email sending, you will be able to upgrade to one of their Premium plans without sending service. They offer three different pricing tiers that charge you based on the number of sites.

  • 149 € per year – For 1 Website
  • 249 € per year – For 4 Website
  • 499 € per year – For Unlimited Sites with 1000 subscribers per site.

If your business needs more than this, then you’ll need to upgrade to one of their higher priced plans. They offer three different pricing tiers based on how much traffic they think you generate.

All plans come with 30-day money back guarantee and professional support from the Mailpoet Team.

Plan Comparison

You can use their free plan to test out, and it’s completely free  for upto 1,000 subscribers and then upgrade if you like what they offer.

Free Plan

  • 1000 Subscribers
  • Unlimited Emails
  • Newsletters
  • Welcome Emails
  • Woocommerce Integration
  • Automations
  • Visual Builder
  • Mailpoet Sending Service

Premium Only

  • Unlimited Subscribers
  • Unlimited Emails
  • Newsletters
  • Welcome Emails
  • Woocommerce Integration
  • Automation
  • Visual Builder
  • Advanced Analytics
  • Premium Support

Premium Sending

  • Unlimited Subscribers
  • Unlimited Emails
  • Newsletters
  • Welcome Emails
  • Woocommerce Integration
  • Automation
  • Visual Builder
  • Mailpoet Sending Service
  • Advanced Analytics
  • Premium Support

Mailpoet Pros and Cons

Alternatives to Mailpoet

Mailpoet has a lot of features that make it better than other solutions out there. It’s free, easy to use, flexible and powerful. You can create your own templates or you can choose from our pre-made ones. The plugin also offers an API so you can integrate with any third party service like Zapier, IFTTT etc.

Since mailpoet is limited to a wordpress plugin, If you are not using wordpress, you might need to go with some other alternatives that are listed below


With Mailchimp’s intuitive interface, it will take minutes not hours to create professional looking newsletters or automated messages. You can also use their free version to test out different ideas before upgrading to paid plans.

It has a free plan and paid plans starting at $15 per month. The free plan allows you to send up to 2,000 contacts.

  • Product
  • Specification
Mailchimp provides a user-friendly interface that makes creating and sending emails a breeze. With its drag-and-drop editor, you can effortlessly …
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Review Date



Intuit Mailchimp



Initial Release




Free Version

Free Tier

Lifetime Deal


LTD Platform




Appsfomo Rating


Support type

Email, Live Chat


shopify, Stripe, WooCommerce

Supported Device

Android, Web Based, Windows

Mobile app


Affiliate Program


You can upgrade your account to include more features such as autoresponders or mobile-optimized templates.

The MailChimp API provides access to all data that’s stored within their system.


Aweber is known for its simplicity and easy integration. With Aweber, you can create beautiful landing pages, build dynamic autoresponders and even integrate social media buttons.


Email Marketing and Automation Tool

It comes with tons of useful features such as auto responders, multiple lists management, custom fields, etc. If you want to start building relationships with your customers, then Aweber is definitely worth trying.


If you have a question or need help with mailpoet plugin, you can refer their detailed knowledge base. Support for free users is handled in the MailPoet 3 Support Forums.

Premium customers with a paid subscription can contact support team through the Contact Form can expect to get a reply within 48h.

Final Verdict: Is the MailPoet the best WordPress plugin fo Email Marketing?

If you are a wordpress user haven’t yet tried using MailPoet, now might be the perfect opportunity to try it.

MailPoet is a great place to get started with your email outreach campaigns if you’re looking for a convenient and easy to use WordPress email plugins.

It takes less than 5 minutes to set up MailPoet. No need to install anything else apart from installing the plugin itself. Just follow the instructions carefully and enjoy the benefits

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Mailpoet: Best WordPress Plugin to Automate Your Email Marketing
Mailpoet: Best WordPress Plugin to Automate Your Email Marketing


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