Make: The Visual Platform for Building and Automating Anything

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In the digital marketing world, there are many automation tools available in the market. Companies are now able to easily automate processes and free up operational workers from mundane tasks. This automation tool has been used by companies for years now as it is growing rapidly day by day. Any company that does not have automation tools in place will face a huge loss of profits given the nature of automation tools, which can help them perform better and faster with their operations saving time spent on repetitive work especially online marketing work like capturing leads which helps increase sales, reputation, etc. One such powerful automation tool in the market is Make.

Make formerly Integromat is a tool for building workflows and automating integrations between applications. It offers powerful no-code tools for complex workflows, such as iterations, aggregations, conditional logic, error handling, filtering, execution history log, and more. You can create workflows with simple drag-and-drop or in the powerful no-code environment.

Make makes it easy to connect different applications to build workflows that are as complex as you want them to be. It features data transformation capabilities within a visual interface, making it easy for non-coders to create advanced integrations. Let’s discuss this integration software in detail in this article.


What Is Make


Make is a visual platform that helps businesses of all sizes design, build, and automate anything, from tasks and workflows to apps and systems.

Use the playful drag-and-drop interface to connect apps in a few clicks, and build limitless workflows called scenarios. Set your scenarios to run instantly or per schedule, or watch the scenario run in real-time whenever you need.

How does Work?

The role of Make is to seamlessly connect your apps/services, so you can concentrate on new tasks rather than repeating the same tasks over and over. Get back to what matters most by having your favorite apps and services working together as part of a scenario that will transfer and transform your data automatically.

Make is an iPaaS application, It offers a platform with a visual interface on which integrations of different applications can be mapped easily and without code.

APIs are used to control the whole system. APIs enable software and applications to communicate with each other and transfer data and information in the simplest possible terms. Yet, using “modules,” tiny icons that represent distinct applications and processing stages, Make has simplified these interfaces and mapped them in a basic interface.

All you have to do is create a scenario that will watch for new data in one app/service, set up the proceeding modules for the desired end result, and Make will execute it for you. It’s an easy way to make your life easier by taking care of repetitive tasks with ease.

A scenario comprises a series of modules that indicate how data should be transferred and transformed between apps/services.

There are 4 steps to creating a scenario:

  1. Choose your apps
  2. Build your scenario
  3. Test your scenario
  4. Activate your scenario

Company Details

The former Integromat was founded by Ondťej Gazda in 2012 and was acquired by Celonis in 2020, and the current product Make is a Celonis brand. The company has 179 employees and this product is used by 500k+ users all over 198 countries.

Make is home to a global, diverse group of people that collaborates, shares, and grows together.

They are headquartered in the flourishing tech hub of Prague, Czech Republic but their Makers can be found all over the globe.

Online Presence


Basic Features

Work the way you imagine

Design infinite workflows

infinite workflow
Infinite Workflow

Make lets you design and build workflows quickly and efficiently with the power to test and deploy them in real time. Designing workflows can be a challenging process as you have to combine multiple steps into a cohesive workflow. However, Make makes it easy by allowing you to test your workflows in a live environment.

Also, Make offers built-in visualization tools to help you visualize complex workflows. They can be an invaluable tool for creating a visual documentation of your processes or designing new ones from scratch.

Easily build advanced workflows

advanced workflows
Advanced Workflows

With its drag-and-drop apps, you can create workflows in minutes – perfect for busy professionals who want to automate simple or complex processes without any coding! Just add as many steps as you need and use our no-code tools to get the job done quickly and efficiently.

Integrate enterprise applications

image 171
Make: The Visual Platform For Building And Automating Anything 1

With Backendless, you have access to a library of over 1,000 apps and 6,000 endpoints. These include enterprise applications that you can use to integrate with your business processes and streamline operations. The HTTP app allows you to connect to virtually any online service, making it easy for you to find the data and services you need.

You can also integrate these applications with other systems through the API functionality or build custom applications using the SDKs. With Backendless, your organization can quickly and easily access any online data or service without having to worry about technology infrastructure or security.


Advanced Features

Work the way you imagine

Flow control

You can build workflows with various outcomes and process multiple records, collectively or separately. For example, you can create a workflow for a sales team that tracks the progress of individual sales activities and a separate one for tracking overall sales results. There are also several other options to customize your workflows. For example, you can enable email notifications when a particular outcome or step in a workflow is completed. Overall, allows you to streamline your business processes and increase efficiency by automating repetitive tasks.

Data manipulation has various tools for transforming your data into different formats. It has APIs to access and manipulate data in a batch or interactive mode. With these APIs, you can easily transform your data into any format using a wide range of drag-and-drop functions. You can also write scripts to automate repetitive tasks and make your analysis more efficient.

The website also provides interactive visualizations to help you understand your data in a visual way. Overall, makes it easy to manipulate and analyze your data quickly and efficiently.

Execution history

If you are looking for a way to track workflow execution and errors, try this feature that allows users to go back in time and analyze every step of execution. This feature allows users to identify the origin of errors and take steps to improve performance. It also provides a visual timeline of all activities in the workflow, including task assignments, status updates, and results. The visual timeline helps users stay on top of tasks and troubleshoot problems as they happen.


With, you can control the execution of workflow actions with conditional statements. This allows you to specify which actions should be performed if a certain condition is met. For example, you can create a task that only runs if the object is a text file. This way, you can ensure that the task is only performed if the object is in fact a text file. You can also use this feature to implement safety measures, such as requiring approval from multiple roles before performing certain actions.

Error handling

It’s critical to have error handling in place when working with any process that involves data. In software development and testing, it is important to set up an alternative workflow for when things go wrong. This can help ensure that the critical processes continue as planned. For example, if a test fails, it may be necessary to take other tests offline until the problem is identified and fixed.

Outputting key data from the process is vital as well, so remember to save it manually or automatically and analyze the results. If you fail to do so, you may risk losing valuable information about how the process is performing and what needs to be improved. Overall, error handling is crucial for maintaining efficiency in any data-oriented process.

HTTP/Webhooks provides an advanced webhooks feature that allows users to automate the flow of data between applications and services. With webhooks, It can trigger actions when specific events occur in other applications or services. For example, a webhook could be triggered when a new resource is created or updated in a data storage service, or when a new report is generated from an analytics platform.

Scenario editor

Make visual scenario editor enables you to create and edit scenarios. Go to Scenarios and click Create a new scenario to open the scenario editor.

Select Edit to edit an existing scenario, or click anywhere on the page of the existing scenario to open the scenario editor.

scenario editor
Scenario Editor

Module, Scenario name, Schedule settings, Setting up a route, Adding/removing modules, run once, Number of operations, Log, Scheduling, and Exit editing are the basic elements in the scenario editor.

Iterator and Aggregator


An iterator is a special type of module that converts an array into a series of bundles. Each array item will output as a separate bundle.

array aggregator
Array Aggregator

An aggregator is a type of module designed to merge several bundles of data into a single bundle. A typical example of an aggregator module is the Array aggregator module.



The Router module allows you to branch your flow into several routes and process the data within each route differently. Once a Router receives a bundle, it forwards it to each connected route in the order the routes were attached to the Router.

Data stores and Data structures

data stores
Data Stores

Data stores allow you to store data from scenario or transfer data between individual scenarios or scenario runs. You can use data stores to store data from apps during scenario execution. Data stores are similar to a simple database.

The data store app’s modules allow you to add, replace, update, retrieve, delete, search, or count records in your Make data store.

You can view and manage your data stores and the data they contain in the data stores section of Make.

data structure generator
Data Structure Generator

A data structure is a document that describes in detail the format of the data being transferred to Make. Based on this document, the Scenario editor is able to figure out which module returns or receives which kind of data. The data structure documents are most commonly used for serializing/parsing data formats such as JSON, XML, CSV, and others.


What are the Use cases of Make?

Benefits and Applications
  • Automated recruitment process
  • Automate Data Collection
  • Facebook Leads ads automation
  • Automated collection of customer testimonials
  • Build Custom apps
  • Automatically like tweets on Twitter
  • Automate your RevOps processes

Pricing Plans

Monthly and Annual Pricing

A free trial is offered.

monthly plan
Monthly Plan
annual plan
Annual Plan


Technical Support, Knowledge Base, Roadmaps, Changelogs


Similar Apps


With Zapier, you get to connect different apps within a matter of minutes! It’s really easy to create simple or complex automation tasks. You can do simple tasks like sending an email based on a new contact in Salesforce or more complicated tasks like building a personalized customer experience and providing personalized recommendations.

Pabbly Connect

Pabbly Connect is a software automation tool that can help you connect and automate various apps and services for seamless data transfer between them.


Workato empowers business and IT teams to integrate their apps and automate business workflows without compromising on security and governance. Built on a cloud-native architecture that is designed for scale and speed to significantly reduce operational footprint and overall costs.

Final Verdict

Is Make right for You?

Make is perfectly suited to optimize processes and workflows and to increase productivity in general. It is a Powerful tool with endless possibilities for business automation. It offers breadth and depth of customized integrations at an affordable price.

It will Boost productivity across every area or team. Anyone can use Make to design powerful workflows without relying on developer resources. Hence worth considering this tool.



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Specification: Make: The Visual Platform for Building and Automating Anything

Review Date

January 2023




Czech Republic

Initial Release



Annual Payment, Montlhy

Free Version


Lifetime Deal


LTD Platform




Support type

Email, Live Chat, Ticketing



Supported Device

Android, Browser, IOS, Mac, Web Based

Mobile app


Affiliate Program


User Reviews

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Expert Score 9.1
  • 1000 Native Integration
  • White labeling
  • User-friendly & no-code interface
  • Drag and drop feature
  • Learning Curve
  • Limits by lower plan
Make: The Visual Platform for Building and Automating Anything
Make: The Visual Platform for Building and Automating Anything


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