Are you tired of losing potential leads and customers because they didn’t follow through with your call-to-action? Say hello to Switchy – a link retargeting tool that lets you turn every link into a retargeting opportunity on Facebook, LinkedIn, and other social media platforms.
With Switchy, you can customize your links and add retargeting pixels to them, ensuring that anyone who clicks on your link will be targeted with ads later. In this blog post, we’ll dive deep into what Switchy is, how it works, its unique features, pricing information along with the pros and cons, use cases of Switchy, and alternative/competitor software available in the market.
So whether you are a social media marketer, advertiser or business owner looking for ways to boost your online presence and conversion rates – Switchy has got you covered!
What Is Switchy?
Switchy is a powerful link management platform that helps businesses optimize their social media presence. With its robust features, such as customized ad retargeting and real-time analytics reports, Switchy offers businesses valuable insight into their campaign performance. The platform allows users to track clicks and conversions, making it an essential tool for businesses looking to improve their online marketing efforts.
Switchy provides a comprehensive solution for businesses looking to maximize their online presence. So whether you’re a small business owner or a digital marketing professional, Switchy is the perfect tool to help you make the most of your social media campaigns.
Geoffroy d’Halluin founded Switchy in 2018 with the aim of helping businesses enhance their social media presence. The platform provides a range of features to help users track clicks and conversions, optimize campaigns, and create custom branded links. Switchy is also integrated with popular marketing tools like Zapier and Google Analytics.
Additionally, the platform provides detailed analytics on link performance, allowing businesses to make informed decisions about their digital marketing strategies.
Retargeting is an effective way to reach potential customers who have already shown interest in your brand or product. Switchy allows you to retarget people who clicked on your links on social media platforms like Facebook, LinkedIn, Twitter, and Instagram.
With Switchy’s link retargeting feature, you can add a pixel to your Switchy link to track conversions and show customized ads to users who clicked on the link.
Link retargeting explained
Understanding how link retargeting works can be a game-changer when it comes to increasing conversions and driving traffic to your website. Switchy’s link retargeting tool is designed to allow you to retarget anyone who clicks on your links. By simply adding a pixel to the destination URL, users who click on the link are automatically added to your retargeting audience and can be targeted with ads in the future.
Benefits of link retargeting
Retargeting links using Switchy can be highly beneficial for your business. By tracking and analyzing user behavior across multiple social media platforms, you can create custom audiences and retarget users with ads. This helps increase click-through rates and conversions, ultimately driving more traffic to your website. Additionally, by building brand awareness and keeping your business at the top of a user’s mind, you can establish long-term relationships with potential customers.
How Switchy’s link retargeting works
To put it simply, Switchy’s link retargeting works by creating custom links that track clicks and automatically retarget visitors. By adding a pixel to the destination URL, Switchy allows you to track users who clicked on your links and add them to your retargeting audience. Once added, these users can be shown relevant ads on Facebook, LinkedIn, and other social media platforms. With detailed analytics on click-through rates and conversion rates for each of your custom links, you can optimize your campaigns for better results
Switchy offers a variety of features to help you make the most of your link retargeting campaigns. With Switchy, you can create custom domains that match your company’s branding, making it easy to build brand awareness and establish your business as an authority in your industry.
Short links with retargeting Pixels
Short links with retargeting pixels are an effective way to track and target visitors who click on your links. With Switchy, you can create custom URLs that contain retargeting pixels, which help you build custom audiences for Facebook, LinkedIn, and other social media platforms. By creating these custom audiences, you can reach people who have already shown interest in your product or service and are more likely to convert.
Customize your social media links
Branding is everything, and Switchy recognizes that. With their platform, you can customize your social media links with your brand’s messaging and logo. Not only does this build brand awareness, but it also increases click-through rates as users are more likely to trust recognizable branding. The customization feature also extends to retargeting users who click on your links with specific ads or promotions.
Switchy provides detailed analytics to help you track the performance of your campaigns and link clicks, so you can make informed decisions about optimizing your campaigns for the best results.
Retarget users that click with Ads campaign
Retargeting users with an Ads campaign is an effective way to reach out to potential customers who have already expressed interest in your product or service. By retargeting users who click on your links, Switchy enables you to create custom audiences and serve them with personalized ads or promotions. This approach increases the chances of conversion by targeting users who have already shown an interest in your brand.
Get analytics reports in real-time
Switchy’s real-time analytics reports provide marketers with valuable insights into the performance of their campaigns. These reports offer a comprehensive overview of click-through rates, conversions, and engagement rates for retargeted links across various social media platforms. With these insights, businesses can make data-driven decisions that optimize their campaigns for better ROI.
GDPR & CCPA Compliance
Ensuring the privacy of your audience while collecting data is crucial in today’s digital landscape. Switchy understands this and is fully compliant with GDPR and CCPA regulations. By allowing you to add a consent checkbox to your links, you give your audience the option to opt-in or out of data collection. This feature demonstrates Switchy’s commitment to maintaining user privacy, providing insights into how your links are performing while keeping personal information secure.
Why Choose Switchy over Others?
Custom domain name: With Switchy, you can easily set up and manage custom domains for your links, allowing you to establish trust with potential customers and increase click-through rates.
Pixels integration: you can track the performance of your retargeting links across multiple social media platforms with pixels integration..
360° tracking & retargeting solution: Switchy’s 360° tracking and retargeting solution is a game-changer in the world of link management. With this feature, users can track clicks and conversions from multiple platforms in one place.
Use Cases and Applications
Monthly and Annual Pricing
Switchy offers monthly and yearly subscription plans too. It also offers a Free Trial.
BL.INK is one such platform that offers advanced features such as custom domains, branded links and link retargeting. It provides detailed analytics and reporting, helping businesses measure the success of their campaigns.
PixelMe is a platform that offers both these features along with URL shortening, tracking and analytics. What sets PixelMe apart from other link management platforms is its ability to track conversions, provide detailed audience insights and create custom audiences for better retargeting.
Switchy is a powerful link retargeting tool that can help you transform your social media presence. With its unique features, it’s the perfect solution for businesses looking to grow their online audience and drive more traffic to their website. By using Switchy, you can create custom short links with retargeting pixels, customize your social media links, and even retarget users that click on your links with ads campaigns. It’s GDPR & CCPA compliant and provides real-time analytics reports.
If you’re interested in experiencing the benefits of Switchy for yourself, sign up now!
About how Switchy works?
Specification: Switchy: Retargeting Links on Facebook, LinkedIn and Social Media